longwharf investors logo
Longwharf Investors

Boston, MA

Long Wharf Investors, an established financial management firm, wanted to update their identity, giving the firm a more modern brand to solicit new business and invigorate their existing client base.

Our Task

Because the principals of the firm were committed to the compass rose as their existing logo but also wanted a more simplified and up-to-date brand, the challenge was to create an identity that met their parameters. The graphic element of the compass rose was retained, but stylized and updated in the redesign. The brand identity also includes a letterhead package, print collateral and signage.