BRAND & WEB
The Esplanade Association, founded in 2001, is a private, non-profit group dedicated to restore, maintain and improve the Charles River Esplanade park. Since it’s founding the Association has raised over $28M through private funding for park improvements. The Esplanade Association’s work is accomplished in collaboration with the MA Department of Conservation and Restoration.
Everett Design analyzed the Association’s previous site and consolidated, streamlined and reorganized the content and greatly enhanced the size and use of photos to show the active use of the Esplanade by Boston residents and local and international visitors. The new site showcases the park and the commitment of volunteers to the maintenance and restoration of the Esplanade as well as an expanded platform for donating, joining and volunteering for events in the park.